Shaping the Future of Retail and Sustainable Goods

Cookie Policy & Tracking Technologies Notice

Last Revised: 2026-09-09

This Cookie Policy explains how MemoryNew ("we", "our", or "us") utilises cookies, web beacons, pixel tags, and related tracking technologies across our landing pages, service interfaces, and associated web properties. We are committed to maintaining strict transparency and protecting your privacy while ensuring high standards of data governance in compliance with applicable statutory obligations, Personal Data Protection laws, and digital advertising compliance guidelines.

1. Understanding Cookies and Tracking Technologies

Cookies are compact text files placed onto your computer, tablet, or mobile device when you access our online platforms. They enable the website to recognize your device, maintain session stability, record specific user preferences, and collect diagnostic and engagement information to optimize site efficiency and service delivery.

Alongside standard HTTP cookies, we may deploy associated tracking mechanisms, including:

• Pixel Tags and Web Beacons: Minute cryptographic graphics used to gauge user interaction with specific service pages or email communications.
• Local Storage Objects (HTML5): Data storage mechanisms integrated within modern browsers to preserve user interface parameters and state information across visits.
• Session Tokens: Transient identifiers facilitating continuous, secure interaction across distinct service stages without requiring redundant authentication.

2. Categorisation and Operational Objectives of Deployed Cookies

To provide full clarity over how your personal and navigational data is handled, the tracking technologies utilised across MemoryNew are segmented into distinct operational categories:

A. Strictly Necessary Cookies

These trackers are foundational to the operation of our service infrastructure and cannot be deactivated within our systems. They are deployed in direct response to actions initiated by you that constitute a service request, such as initiating inquiry forms, managing security verifications, or establishing privacy preferences.

• Core Purpose: Load balancing, traffic distribution, form completion processing, preventing cross-site request forgery, and maintaining session security.
• Retention Period: Typically transient (session-based) or stored up to 12 months for compliance verification.
• Legal Basis: Legitimate operational necessity to furnish requested digital services.

B. Performance and Analytical Cookies

Analytical cookies allow us to collect aggregated, pseudo-anonymized metrics concerning visitor volumes, bounce rates, navigation pathways, and traffic acquisition channels. This aggregated data assists our development team in measuring platform efficiency and enhancing landing page responsiveness.

• Core Purpose: Identifying operational bottlenecks, quantifying user journeys, optimizing service presentation, and tracking feature adoption.
• Third-Party Processors: We may engage reputable analytical vendors (such as Google Analytics) operating under strict data processing agreements.
• Retention Period: Ranging from 30 days to 24 months, depending on analytical reporting cycles.

C. Marketing and Targeted Advertising Cookies

These identifiers are implemented across our service pages to build an interest profile and display tailored service advertisements across external digital platforms, including Google Ads networks and partner channels. They do not store direct personal identifiers such as your name, but uniquely identify your internet browser and internet-connected device.

• Core Purpose: Measuring conversion efficacy, delivering tailored service promotions, preventing ad fatigue by capping exposure frequency, and retargeting relevant users based on interaction history.
• Regulatory Alignment: Fully compliant with modern consent framework standards and digital advertising guidelines for user profiling and behavioral remarketing.
• Retention Period: Typically retained between 90 days and 13 months, unless revoked earlier by the user.

D. Functional and Preference Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language settings, geographical locale, or interactive elements previously configured on the service portal.

• Core Purpose: Providing seamless continuity and saving individual operational preferences across repeated sessions.
• Retention Period: Persisted across sessions, generally up to 12 months.

3. International Data Transfers and Security Architecture

Information collected via third-party cookies may be processed on secure infrastructure located outside your immediate geographic territory. In all circumstances where cross-border transfers occur, MemoryNew enforces rigorous contractual mechanisms, standard contractual clauses, and encryption standards to guarantee that your data is afforded protections comparable to prevailing domestic privacy statutes.

4. User Autonomy and Preference Management

We respect your right to control your digital footprint. You have multiple avenues available to manage, restrict, or revoke consent for tracking technologies deployed on our landing page:

A. Native Web Browser Controls

Most modern web browsers enable you to view, manage, delete, and block cookies through their administrative preferences. Please consult the dedicated documentation of your browser provider:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection
• Apple Safari: Preferences > Privacy > Manage Website Data / Prevent Cross-Site Tracking
• Microsoft Edge: Settings > Cookies and Site Permissions > Manage and delete cookies

Please note that disabling strictly necessary cookies may degrade core functionality and prevent certain interactive forms or features on our service portal from operating correctly.

B. Digital Advertising Network Opt-Out Portals

You may exercise centralized opt-outs against targeted ad networks via dedicated self-regulatory industry programs, including the Network Advertising Initiative (NAI), Digital Advertising Alliance (DAA), or European Interactive Digital Advertising Alliance (EDAA).

5. Modifications to This Policy

We reserve the right to revise this Cookie Policy periodically to reflect technological advancements, operational changes, or amendments in statutory obligations. Any revisions will take immediate effect upon posting the updated policy on our landing page, indicated by the revised effective date at the top of this document.

6. Data Protection Inquiries & Contact Information

If you have any questions, regulatory requests, or concerns regarding our utilization of cookies and associated tracking tools, please contact our designated Privacy and Compliance team through the following channels:

• Entity Name: MemoryNew
• Postal Address: 490 | Jurong West Avenue 1 | Singapore | 640490 | Singapore
• Electronic Mail: [email protected]
• Telephone Contact: 87799676