Privacy Policy & Data Protection Statement
Effective and Last Updated: 2026-09-07
This Privacy Policy outlines how MemoryNew (hereinafter referred to as "we", "us", or "our") collects, utilizes, manages, discloses, and protects your personal data when you access our landing page, interact with our online services, or submit inquiries through our platform. We are dedicated to maintaining the highest standards of data governance, confidentiality, and transparency, ensuring full compliance with applicable statutory personal data protection frameworks and modern digital marketing transparency mandates.
1. Core Legal Grounds for Data Processing
We process personal data strictly in accordance with recognized legal bases to ensure fair, lawful, and purposeful handling. These bases include:
- Explicit and Deemed Consent: We collect and use personal data that you voluntarily provide when requesting our services, submitting forms, or consenting via interactive cookie and tracking notices. Consent may also be deemed by conduct where you voluntarily provide information for an obvious purpose.
- Contractual Performance: Processing is executed where it is necessary to take steps at your request prior to entering into an agreement, or to perform services stipulated in an ongoing commercial contract.
- Legitimate Interests: Certain processing activities are conducted to protect our operational integrity, prevent fraudulent interactions, enhance landing page performance, and ensure digital network security, provided such processing does not override your fundamental privacy rights.
- Legal and Regulatory Compliance: Fulfilling mandatory statutory obligations, audit compliance, dispute resolution, and cooperation with authorized public or administrative bodies.
2. Information We Collect
Depending on the nature of your interaction with the MemoryNew landing page, we may collect and process the following categories of data:
- Directly Furnished Personal Details: Full name, professional title, corporate affiliation, electronic mail address, telephone number, and any bespoke requirements submitted via our inquiry and booking forms.
- Technical and Network Identifiers: Internet Protocol (IP) addresses, browser type and version, operating system, geolocation indicators at the city or region level, and unique device identifiers.
- Interaction and Usage Metrics: Pages viewed, time spent on specific landing page modules, referral uniform resource locators (URLs), bounce rates, click-through data, and conversion actions gathered via analytical scripts.
- Advertising and Tracking Data: Pixel tags, conversion tokens, and tracking cookies, including data utilized to assess campaign efficiency under Google Ads and related performance marketing channels.
3. Explicit Purposes of Processing
MemoryNew utilizes your personal data strictly for explicit, defined, and legitimate purposes, including:
- Evaluating, responding to, and executing service inquiries or consultation requests submitted via the landing page.
- Delivering transactional communications, quote estimates, onboarding material, and technical service notifications.
- Optimizing landing page usability, testing interface enhancements, and ensuring system stability across diverse client hardware.
- Administering targeted marketing, remarketing, and performance measurement on advertising networks (such as Google Ads), ensuring that promotional content remains contextually relevant and compliant with ad disclosure standards.
- Upholding security architecture, detecting security incidents, mitigating malicious bot activity, and safeguarding against unauthorized access.
4. Cross-Border Transfers and Third-Party Disclosures
MemoryNew will not sell, rent, or trade your personal data to external third parties. Disclosures are strictly limited to authorized third-party service providers bound by rigorous confidentiality and data processing contracts:
- Cloud and Infrastructure Hosts: Secure data centers and cloud hosting vendors responsible for web infrastructure and database administration.
- CRM and Operational Software: Customer relationship management platforms and automated communication distribution tools.
- Analytics and Advertising Partners: Diagnostic tools, analytics providers, and advertising networks used to measure landing page conversions.
Where personal data is transferred across borders to overseas processing facilities or cloud servers, we ensure that the recipient organization provides a standard of protection to personal data so transferred that is comparable to the protection required under domestic data protection laws. Such transfers are governed by legally binding mechanisms, including standard contractual clauses and robust data processing addenda.
5. Retention Schedule and Data Erasure
We retain personal data only for as long as necessary to fulfill the primary purposes for which it was collected, or as required by applicable legal, fiscal, or regulatory obligations. The parameters governing our retention include:
- Active Inquiries and Contracts: Retained for the duration of the operational engagement and for a reasonable statutory period following conclusion to facilitate audit readiness.
- Marketing and Analytics Records: Retained until consent is withdrawn or until the tracking identifiers reach their predefined automated expiration period.
Upon the expiration of the defined retention period or upon a legitimate deletion request, personal data is permanently destroyed, anonymized, or securely rendered inaccessible through irreversible technical methods.
6. Security Measures and Safeguards
MemoryNew employs comprehensive administrative, physical, and technical safeguards to prevent unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks. Our protective measures encompass:
- Transport Layer Security (TLS/SSL) encryption for all data transmitted between your browser and our servers.
- Encrypted at-rest storage for databases containing identifiable customer records.
- Strict access controls based on the principle of least privilege, requiring multi-factor authentication for administrative staff.
- Regular vulnerability assessments, patch management, and immediate data breach response procedures designed to notify relevant supervisory authorities and affected individuals within statutory timeframes whenever required.
7. User Rights and Data Control
As a data subject, you possess enforceable rights regarding the personal data we maintain about you:
- Right to Access: You may request confirmation as to whether we process your data and obtain a copy of the personal data in our possession or under our control, along with information regarding the ways such data has been used or disclosed within the preceding year.
- Right to Rectification: You are entitled to request the immediate correction of inaccurate, incomplete, or outdated personal information.
- Right to Withdraw Consent: You may withdraw your consent for continued collection, use, or disclosure of your personal data for marketing or other optional purposes at any time. Upon withdrawal, we will cease processing unless another legal ground applies.
- Right to Erasure and De-registration: You may request the deletion of your personal records where the data is no longer necessary for the original purposes or legal requirements.
8. Contacting the Data Protection Officer
To exercise any of your statutory rights, submit an inquiry concerning our data governance policies, or raise a concern regarding your privacy, please direct your communication to our designated Data Protection Officer (DPO) using the following credentials:
- Postal Address: 490 | Jurong West Avenue 1 | Singapore | 640490 | Singapore
- Telephone: 87799676
- Email Address: [email protected]
We review and respond to all verified requests within thirty (30) business days. If additional time is required due to the complexity of the inquiry, you will be notified in writing of the extension period and the underlying rationale.
